A new app allows shoppers to scan items in grocery stores to check if the brand supports the Oak Standard.
Veebs, a free app on the App Store, says it has brands that align with your personal value settings and suggests replacements for those that don’t.’
A TikTok video advertising the new software features a blonde woman in a floral dress saying, ‘The best way to fight these woke brands is with our wallets.
‘This is why I use the Vibes app when I do my grocery shopping.’
The app comes as once-popular beer company Bud Light faces a boycott over its April partnership with transgender influencer Dylan Mulvaney.
The video, posted on TikTok, advertised a new app that allows shoppers to scan items at grocery stores to check if they support wake-up standards.
Veeb, a free app in the App Store, says it has brands that align with your personal value settings and suggests replacements for those that don’t.
In the video posted by @brieresi0 on Monday, he is seen walking through the frozen section of a grocery store.
First, he grabs a Ben & Jerry’s ice cream pint, which he scans with his phone.
‘Well, it has a very bad rating, so we’ll definitely put it back,’ the influencer said. ‘But look at all the other ice creams in this shop that have excellent ratings. We have Bluebell, we have Dreyer’s, Tillamook, Blue Bunny, Halo Top and even Baskin Robbins.
‘So let’s get some ice cream that supports our values.’
Then she went to pick up some tampons, and found that Tampax — which once had an ad featuring Dylan Mulvaney — scored low on her quality rating, but rival Playtex scored high.
“I’m so glad someone came up with this app,” she says as the video ends ‘It makes value-based shopping so much easier.’
On the App Store, Vibes currently has a 4.4 out of 5 star rating, with one woman writing: ‘I’m a conservative mama bear, and I’ve been looking for something like this for years.
‘All I can say is, Vibes, and bless all the companies pouring their ideas on me and my family — bye.’
Another user also commented: ‘I can’t believe someone finally made it.’
In a video posted by influencer @Briteresi0, he picks up a pint of Ben & Jerry’s ice cream.
He points out how the company scores poorly on the app, but other ice cream brands are rated highly
The new app comes amid a conservative boycott of Bud Light, which has struggled to regain its place in American culture since its April partnership with Mulvaney, declining sales that have cost parent company Anheuser-Busch about $22 billion in market value to date. .
At first, Bud Light’s social media teams retreated into the shadows after the backlash, but two months later, on June 22, the brand cautiously began posting more politically-neutral and faceless ads.
Their posts included images of Bud Light cans in cooler boxes glowing with water droplets and a photograph of a man carrying a Bud Light bottle in his arms with part of his body visible against a bright blue sky.
This week, it shared a photo of two women wearing shorts and sandals on a beach while carrying a 24-can crate of Bud Light on Twitter with the caption ‘Summer Sundays made easy’.
Critics of the brand were quick to slam the ad, noting how the face of the ad’s leading lady is obscured by the camera angle, while her outstretched arms conceal her friend’s identity.
‘I’d rather drink piss,’ said one man, while another said: ‘Nice try’.
The app comes as Bud Light faced backlash for its April partnership with transgender TikToker Dylan Mulvaney.
More than two months later, the brand cautiously began posting significantly more politically neutral and often faceless ads on its social media accounts. Photo: Photo taken from Bud Light’s latest official ad on Twitter
Bud Light critics are flocking to slam the beleaguered beer brand for its advertising
Speaking of the actors, one said: ‘Totally understand they’d hide their faces out of embarrassment’.
Another shared the same sentiment followed by three American flag emojis, adding: ‘Again, no face…. This should tell you something! And not yet!!!’
Several people even shared edited versions of the photograph to express their distaste, including one man who thought it looked like the women were about to tie up their bud light crates.
He added an image of a skip in front of women filled with discarded Bud Light boxes, branded with the words ‘trash only’.
Another simply added the label ‘P*** WATER’ to the image crate.
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