Carlos Alcaraz’s historic Wimbledon victory was worth just £2.3m in prize money but his loss to Novak Djokovic will make him the ‘new hero of Gen Z’ and rake in an extra £30m in contracts by the end of 2023, experts told MailOnline today.
The 20-year-old’s superb performance on grass at SW19 has cemented his world number one spot for the past fortnight and he is now the natural successor to Djokovic, who he defeated in a remarkable five-set final yesterday.
Brand experts say Sunday’s win means he has the ‘world at his feet’ and a chance to quadruple his estimated £7 million net worth in the next few months because of his prowess on the court and how humble he is.
Brand and culture expert Nick Edd told MailOnline today that the Spaniard, who still lives with his parents in a £170,000 flat above a kebab shop in southern Spain, will ‘easily’ earn £30m this year from his sponsorship role. PR guru Mark Borkowski says tennis’ global appeal to both men and women means ‘we’re witnessing a new hero for Gen Z’.
The handsome star is said to have been in a relationship with fellow Spaniard Maria Gonzalez Gimenez, who trains at the same tennis club in Murcia. They are rarely seen together in public, choosing to keep their relationship very private. But they are rumored to have split up recently, and she wasn’t in her box at Center Court yesterday.
Mr Ed said: ‘Carlos Alcaraz is set to become one of the biggest stars in the world. With her good looks, fit body and winning smile, I can see her becoming the brand’s dream ambassador. From razors to suits and of course sportswear he will command huge numbers and may even launch his own brand like Bjorn Borg or Maria Sharipova have done before’.
Alcaraz is now tennis’ hottest property, with multi-million pound deals with Nike, Rolex, Calvin Klein, Louis Vuitton, BMW and racket maker Babolat. He is even sponsored by a Spanish ham maker. Experts suggest that all these tie-ups may soon be renegotiated due to its success – and more approvals are on the way.
Carlos Alcaraz models Calvin Klein underwear
The handsome star is believed to be in a relationship with fellow Spaniard Maria Gonzalez Gimenez (pictured), who trains at the same tennis club in Murcia.
The world number one with his Nike kit and Rolex watch holding the Wimbledon trophy yesterday
When he’s not on tour, he hangs out with his mum and dad at this kebab and pizza takeaway.
Alcaraz has several deals with fashion giant Louis Vuitton and a top Spanish jamon iberico firm
BMW also supports the star and its coaching rims
Experts believe he has all the ingredients to become a global megastar – but he has to win
The King of Spain, Prince and Princess of Wales, Prince George and Princess Charlotte watched tennis royalty Alcarez win his first Wimbledon on Center Court alongside stars including Brad Pitt, Guy Ritchie, Daniel Craig, Emma Watson, Tom Hiddlestone and Ariana Grande. Worldwide TV viewers will exceed 60 million in the UK and US alone.
PR guru Mark Borkowski told MailOnline that if he were to win, Alcaraz would be one of the sport’s biggest brands.
He said: ‘He’s only 20, but the world is at his feet. If he can improve his presence and demeanor on the court, we’re witnessing a new hero for Gen Z.
“Elite tennis has it all for those who want to make a fortune.” Consider ticking the boxes – international profile, understanding of norms and ability to manipulate social media; It is not easily overcome.
‘The channels to use commercially are numerous, as tournaments often integrate sponsors into all aspects of the event, including court branding, player apparel, equipment and official merchandise. This level of integration increases brand visibility and engagement.
‘The big plus is the tennis demographic, which appeals to a wide range of men and women of different ages, making it a platform for sponsors that love its diverse audience.
‘His strength comes from transcending the growing talent tag. If he can stay on top, he represents the new order of the game, although tennis has always enjoyed two-man doubles matches like Borg vs. Connors and Nadal vs. Djokovic. That competitive edge enhances each team’s status.
The new King and Queen of Center Court were unveiled at a glittering Champions Dinner last night.
Alcaraz, 20, and Marketa Vondrosova, 24, who won the women’s singles title, posed with their trophies at a celebratory dinner after winning their final at SW19.
The annual Ball Tournament of Champions is a long-standing tradition. Winners and runners-up from that year will dress to the nines to celebrate the winners.
On Saturday Vondrousova, who wore Nike trainers with her stunning gown last night, was congratulated by the Princess of Wales after the Czech became the first unmarried woman to win Wimbledon. And last night he partied with friends with a couple of Stella Artois lagers.
And yesterday in a gripping men’s singles final, already regarded as one of the greatest of all time, Alcaraz handed his rival Novak Djokovic a heartbreaking defeat in front of a very excited Prince George and Princess Charlotte who punched the air with glee.
Stars including Emma Watson, Brad Pitt, Rachel Weisz and Daniel Craig and King Felipe VI of Spain were also in attendance for the extraordinary match filled with high emotions from both players.
Last night Alcaraz, now seen as tennis’ next great star, wore a classic tuxedo and black tie.
Carlos Alcaraz is in London today
Carlos Alcaraz attended the Wimbledon Champions Dinner at the All England Lawn Tennis and Croquet Club yesterday
Marketa Vondrosova posed in a stunning black dress and trainers as she attended the Champions Dinner at Wimbledon last night
Vondrousova and friends enjoy a lager
Spain’s Carlos Alcaraz won his first Wimbledon men’s singles title on Sunday evening, defeating Novak Djokovic in one of the greatest finals of all time.
Carlos Alcaraz posed for a photo with an umbrella at the Champions Dinner last night
He was presented with his trophy by the Princess of Wales, before passionately holding it up to the crowd
Princess Charlotte and Prince George punched the air in celebration as they watched the nearly five-hour long match finish
Rachel Weisz and Daniel Craig enjoy the match
Guy Ritchie (L) and Brad Pitt (C) also stepped up
Zawe Ashton and Tom Hiddleston can’t believe what they’re seeing
Emma Watson watches Carlos Alcaraz win
Defending champion Djokovic was happy to see his son Stefan and said: ‘Thank you for supporting me.’
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