Google gets a Barbie makeover! The search engine has unveiled a special pink theme to mark the release of the new film starring Margot Robbie and Ryan Gosling.
Google has unveiled a new Easter egg for fans searching for the new Barbie film, with the hotly-anticipated film set to be released in the US and UK on Friday (July 21).
With the release of the new Barbie movie just days away, Google has joined the pink parade and added an exciting surprise for fans.
The search engine has embraced ‘Kenergy’ with a new easter egg for fans looking for the movie.
Users who search for the film, its director or the two main stars Margot Robbie and Ryan Gosling will be greeted with a glowing pink display.
The awesome greeting is available on both mobile and desktop and changes the usual white background to a more Barbie-appropriate pink.
Joining Barbie Buzz, Google has unveiled a new pink theme in the final countdown to the film’s release. Fans searching for the film are greeted by an extravagant pink display
After releasing a series of splashy film posters, Barbie dolls and tantalizing trailers, this is the latest in a long line of promotional activities for the highly-anticipated film.
But perhaps most outstanding was a hot-pink Malibu dreamhouse that sprung up in California seemingly overnight.
Google is no stranger to adding features to various search results, and the new update will undoubtedly add Barbie Buzz.
Fans reacted to the new pink promo on Twitter, with one saying: ‘The budget for this movie is crazy.’
The pink glow settles after a few seconds and reveals a baby pink Google Display in anticipation of the new movie
Another agreed: ‘This movie promotion is on another level, we love it.’
While others were fed up with the seemingly excessive marketing, one user joked: ‘We almost survived the promotional frenzy of 2023.’
Others commented that the movie outsold its rival film, Christopher Nolan’s Oppenheimer, which was set to be released on the same day.
Users commented: ‘Coming to sell Oppenheimer’ and ‘Ended Oppenheimer.’
The two films are among the most anticipated events of 2023 and some fans are even planning to watch the films this weekend.
Margot Robbie joined her co-star Ryan Gosling for the Barbie premiere at Cineworld in Leicester Square last week.
Thousands of fans flocked to Leicester Square last week to catch a glimpse of the film’s stars
Dubbing both films ‘Barbenheimer’, fans have even designed gray and pink merchandise to pay homage to the two flicks.
Ahead of the release, the UK Barbie premiere took place last week and a host of A-listers joined the film stars to celebrate on the pink carpet.
Thousands of fans descended on central London to catch a glimpse of the stars, but many were disappointed after missing out on wristbands for front-row seats.
The star-studded cast includes America Ferrera as Gloria, Will Ferrell as Mattel’s CEO, Emerald Fennell as Midge, and Michael Cera as Alan.
Some variations of Barbie have been played by Kate McKinnon, Issa Rae, Harry Neff, Emma Mackie, Dua Lipa and Nicola Coughlan.
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